Alexa is an AI Assistant designed to enhance customer service experiences. It utilizes sentiment analysis to detect emotions behind customer inquiries. Integrating with chatbots, Alexa resolves issues efficiently and maps customer journeys to provide personalized interactions. The system collects feedback, manages FAQs, and provides product information, order status updates, and ticket creation and tracking features. Additionally, Alexa facilitates proactive communication, ensuring timely responses and resolutions, thereby improving overall customer satisfaction and loyalty.