Journalist Pitch Email Best Practices Checklist

You have 2 options:
1. Download the Checklist as PDF for Free and share it with your team for completion.
2. Use the Checklist directly within the Mobile2b Platform to optimize your business processes.

We have a collection of over 5,000 ready-to-use fully customizable Checklists, available with a single click.

Pricing is based on how often you use the Checklist each month.
For detailed information, please visit our pricing page.

Here are some best practices for a journalist pitch email:

1. Clear and concise subject line: Start with a hook to grab the journalist's attention.
2. Personalize the email: Address the journalist by name and show you've done your research on their work and interests.
3. Keep it brief: Get straight to the point and avoid lengthy paragraphs or unnecessary details.
4. Use a compelling opening: Start with a surprising fact, a thought-provoking question, or a hook that showcases your expertise.
5. Clearly state the story angle: Explain what makes your pitch unique and why it's relevant to the journalist's audience.
6. Include a strong pitch summary: Provide an overview of the story, including key statistics, quotes, or expert insights.
7. Showcase your credentials: Highlight your experience, expertise, and any relevant credentials that demonstrate your authority on the topic.
8. Attach relevant media assets: Include images, videos, or other visual elements that support your pitch.
9. Proofread and edit: Ensure your email is free of typos, grammatical errors, and formatting issues.
10. Follow up politely: If you don't receive a response within a week or two, send a polite follow-up email to reiterate your interest in the story.

Here's an example template:

Subject Line: [Hook to grab attention]

Dear [Journalist's Name],

I've been following your work on [specific topic or beat], and I'm excited to share a compelling story that aligns with your interests. My name is [Your Name], and I'm [Your Profession/Expertise].

The story revolves around [clearly state the angle and why it's relevant]. With [key statistics, quotes, or expert insights], this narrative has the potential to engage your audience.

I've included a brief summary of the story below:

[Attach media assets]

As someone with experience in [related field], I'm confident that my unique perspective will add depth to your coverage. If you're interested in learning more, I'd be delighted to discuss further.

Thank you for considering my pitch!

Best regards,

[Your Name]

Implementing a Journalist Pitch Email Best Practices Template can benefit your organization in several ways:

• Improved Clarity and Conciseness: A well-crafted template ensures that pitch emails are clear, concise, and directly address the journalist's interests.
• Enhanced Professionalism: Standardizing email templates projects a professional image, which is essential for building strong relationships with journalists and securing media coverage.
• Increased Efficiency: Using a template streamlines the pitching process, allowing your team to focus on the content and message rather than the structure of the email.
• Better Pitching Results: By incorporating best practices into your pitch emails, you can increase the likelihood of successful pitches, leading to more media coverage and brand visibility.
• Simplified Measurement and Evaluation: With a standardized template, it's easier to track and measure the effectiveness of your pitching efforts, providing valuable insights for future improvement.
• Training and Onboarding Benefits: Implementing a best-practices template can serve as a training tool for new team members, ensuring they understand the importance of clear and concise communication in journalist pitches.

The key components of the Journalist Pitch Email Best Practices Template include:

• Clear and concise subject line
• Strong and concise headline or summary
• Brief introduction or hook to grab attention
• Compelling and well-written pitch paragraph
• Relevance to the journalist's beat or publication
• Clear call-to-action or next steps
• Professional and contact information
• Attachments or links for additional information (if necessary)
• Proper formatting and grammar throughout