Digital Retailing Experience in the Automotive Industry Workflow

Step 1: Customer Inquiry

Type: Send Email

In this initial stage of the business process, the customer inquiry workflow commences. The process begins when a potential customer expresses interest in a product or service by initiating contact with the company through various channels such as phone calls, emails, or in-person visits. The purpose of this step is to identify and qualify leads, thereby allowing the sales team to determine whether the inquiry warrants further attention. As part of this stage, essential information about the customer's needs and preferences are collected, which will serve as a foundation for subsequent steps in the business workflow. By meticulously documenting these details, the company can establish a solid understanding of the customer's requirements, ultimately enabling it to provide tailored solutions that meet their expectations.