Managing Customer Expectations in Automotive Sales Workflow

Step 1: Receive Customer Inquiry

Type: Send Email

Business Workflow Step: In this initial phase of customer interaction, the company's first point of contact is established through various mediums such as phone calls, emails, online forms or in-person meetings. The purpose of this step is to gather necessary information from potential clients regarding their needs and expectations. Upon receipt of the inquiry, relevant staff members are notified and assigned tasks based on specific roles within the organization. This allows for a streamlined process where each team member can focus on providing accurate and timely responses to customer queries. Key responsibilities during this stage include capturing detailed customer data, assessing product or service relevance, and initiating discussions to gauge client requirements further. The end goal is to effectively bridge the communication gap with potential clients while laying the groundwork for future sales opportunities.