Customer Advocacy Programs for Word-of-Mouth Marketing Workflow

Define Customer Advocacy Program Goals

Type: Fill Checklist

Define Customer Advocacy Program Goals is the initial phase of establishing a customer advocacy program. During this step, stakeholders collaborate to determine the purpose and objectives of the program. The primary goal revolves around identifying key performance indicators (KPIs) that gauge the success of the initiative. This involves aligning the program with broader business strategies, such as revenue growth or customer satisfaction improvement. By setting clear goals, teams can ensure a cohesive approach in leveraging customer testimonials, case studies, and reviews to drive marketing campaigns, sales efforts, and product development. Establishing measurable objectives enables the tracking of progress and facilitates adjustments to maintain momentum. This process helps create a solid foundation for the customer advocacy program, allowing it to effectively contribute to business growth and reputation enhancement.