Develop a Customer Segmentation Strategy for Targeted Marketing Workflow

Step 1: Gather Data for Customer Segmentation

Type: Fill Checklist

This step involves collecting relevant customer information to effectively categorize and understand distinct segments. The process begins by identifying key data points such as demographics, purchase history, and online behavior. This data is then compiled into a centralized repository for analysis. Furthermore, the team must consider integrating external sources like social media platforms and market research studies to gain a more comprehensive understanding of customers' preferences and behaviors. Data quality and accuracy are crucial at this stage to ensure that insights generated later in the process are reliable and actionable. By the end of this step, a robust dataset will be established, providing the foundation for subsequent steps in the customer segmentation process.