Maximizing Hotel Revenue with Upselling and Cross-Selling Workflow

Identify High-Value Guest

Type: Save Data Entry

In this business workflow step, entitled Identify High-Value Guests, the objective is to recognize and categorize customers based on their potential value to the organization. This involves analyzing various metrics such as purchase history, frequency of transactions, and overall revenue contribution. The process starts by gathering relevant data from existing systems, including customer relationship management (CRM) software and transactional databases. The system then applies a set of predefined criteria to categorize customers into distinct groups, typically high-value, medium-value, and low-value guests. These categories are often based on parameters such as revenue thresholds, loyalty program status, or demographic characteristics. Upon completion of the analysis, the identified high-value guests receive targeted marketing campaigns, priority customer support, and other customized services designed to enhance their overall experience and foster long-term loyalty.