Small Hotel Marketing Ideas to Reach New Customers Workflow

Identify Target Audience

Type: Fill Checklist

This step involves analyzing data and research to determine who the ideal customers are for a product or service. It requires understanding customer demographics, psychographics, buying habits, and pain points. A target audience is defined based on characteristics such as age, location, income level, occupation, and interests. This information helps businesses tailor their marketing strategies and product development to meet the needs of this specific group. In identifying the target audience, businesses consider factors such as market trends, competition, and customer feedback. They may also use tools like customer surveys, focus groups, and social media listening to gather insights about their ideal customers. By understanding who their target audience is, businesses can create effective marketing campaigns, develop products that meet their needs, and ultimately drive sales and revenue growth.