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The Initial Contact business workflow step involves establishing a connection with prospective customers. It typically begins when an individual or organization expresses interest in a product or service through various means such as phone calls, emails, social media, or online forms. The initial contact is often facilitated by a sales representative who gathers basic information about the prospect's needs and preferences. The goal of this step is to initiate communication and pique the customer's interest in the business's offerings. It may involve a brief introduction, explanation of services, or demonstration of products. This stage helps establish a rapport with the potential client and sets the tone for further interactions. Upon completion, the information gathered during initial contact is typically passed on to relevant teams within the organization to ensure a smooth transition into subsequent workflow steps.
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