Enhancing Customer Experience through Quality Assurance Workflow

Initial Customer Interaction

Type: Send Email

The Initial Customer Interaction step is the first point of contact between the customer and the business. This phase begins when a potential customer expresses interest in a product or service through various channels such as phone calls, email inquiries, website visits, or social media interactions. During this step, the customer's initial queries are addressed by a representative who provides general information about the business, its offerings, and any relevant policies. The goal is to establish trust, build rapport, and identify potential customers' needs and preferences. The interaction may also involve a preliminary discussion of product features, pricing, and ordering procedures. This step serves as a crucial gateway, determining whether the customer will proceed with further engagement or discontinue their interest in the business.