Analyzing store traffic patterns to identify high-traffic areas, streamlining product displays to maximize visibility, and rearranging merchandise to stimulate impulse purchases.
Type: Fill Checklist
Business Workflow Step: Conduct Market Research This critical step involves gathering and analyzing data to understand the target audience's needs, preferences, and behaviors. It entails identifying market trends, competitors, and potential customers. The research may be conducted through surveys, focus groups, online polls, or social media analysis. The objective is to gather information that will inform business decisions and strategies. Key activities in this step include: * Identifying primary and secondary research methods * Designing and implementing data collection tools (e.g., questionnaires, interviews) * Analyzing and interpreting the gathered data * Drawing conclusions about market opportunities and challenges The output of this step is a comprehensive report that summarizes key findings, provides insights into customer needs, and highlights areas for business improvement.
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