Residential Construction Companies for New Home Buyers Workflow

Lead Generation

Type: Create Task

The Lead Generation stage is an initial phase of the sales process where potential customers are identified and nurtured. This stage involves creating awareness about a product or service among the target audience through various marketing strategies such as social media, content marketing, email campaigns, and paid advertising. Prospects who express interest in the product or service by filling out a form, subscribing to an email list, or engaging with the company on social media platforms are considered leads. The primary goal of this stage is to capture these prospects' contact information and qualify them as potential customers. The Lead Generation process typically includes activities such as generating leads through online and offline channels, qualifying leads based on their level of interest and fit with the product or service, and segmenting leads into different categories for further processing.