Process customer feedback and complaints through timely receipt, acknowledgment, investigation, resolution, and follow-up to maintain a positive reputation and foster trust.
Type: Overview
The Customer Feedback and Complaint Handling Procedure involves five key steps to ensure timely resolution of customer concerns. 1. **Initial Receipt and Review**: The customer's feedback or complaint is received through various channels such as phone, email, mail, or in-person meetings. The information is reviewed by a designated staff member to determine the nature of the issue. 2. **Assessment and Escalation (If Necessary)**: Based on the review, an assessment is made to determine if further action is required. If necessary, the complaint is escalated to a higher authority for more thorough investigation. 3. **Resolution**: A suitable resolution is provided to the customer, which may include an offer of compensation or replacement of goods/services, depending on the nature of the issue. 4. **Follow-up and Closure**: After the resolution has been implemented, a follow-up is conducted to ensure that the customer is satisfied with the outcome and that any further concerns are addressed. 5. **Review and Process Improvement**: The feedback and complaint handling process is regularly reviewed to identify areas for improvement, ensuring that lessons learned are applied across all business operations.
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