Store Display Ideas Using Visual Merchandising Workflow

Step 1: Define Display Concept

Type: Fill Checklist

Define Display Concept is the first critical step in launching a successful marketing campaign. During this phase, key stakeholders come together to brainstorm and refine the core message that will be conveyed through various visual elements such as graphics, images, or videos. This step involves distilling complex ideas into a concise and compelling narrative that resonates with the target audience. The outcome is a clear definition of what needs to be communicated, how it should be presented, and which channels are most effective for maximum impact. By finalizing the display concept, teams can ensure alignment on brand messaging and visual identity, setting the stage for cohesive campaign execution across all marketing touchpoints. This step ensures that all subsequent workflow stages build upon a solid foundation of creative direction.